References:  (Academic) 

  • Easey, M, 2009, 3rd Edition, Fashion Marketing, Wiley Blackwell.
  • Gray, T, 2000, 1st Edition, Marketing, Heinemann.
  • Phizacklea, A, 1990, Unpacking the fashion industry, Routledge.
  • Blythe, J, 2000, 1st Edition, Marketing Communications, Pearson Education Limited

Cultural: 

  • Danforth, C, Has social media had a positive impact on the fashion industry, 8th April 2015, highsnobiety.com

Quotes:

Easey, M, 2009, 3rd Edition, Fashion Marketing, Wiley-Blackwell, Page 5.

  • “Marketing is a business philosophy or way of thinking about the firm from the perspective of the customer or the potential customer. Marketing is a management process concerned with anticipating, identifying and satisfying customer needs.”

Easey, M, 2009, 3rd Edition, Fashion Marketing, Wiley-Blackwell, Page 6.

  • “The best marketing plans and activities can be easily and quickly undermined by changes in the economy or in competitors actions.”

Easey, M, 2009, 3rd Edition, Fashion Marketing, Wiley-Blackwell, Page 224.

  • “Advertising in magazines is by far the most effective method of above the line advertising, as it can be fine-tuned to the target market of the magazine.”

Gray, T, 2000, First Edition, Marketing, Heinemann, Page 97.

  • “The key therefore to an advertising campaign is buying the right media to show the right ad to the right person at the right time.”

Gray, T, 2000, First Edition, Marketing, Heinemann, Page 62.

  • “Innovative products, will have a long introduction period as it will take customers time to be aware and accept the product, as in the case of some new medicines.”

Blythe, J, 2000, 1st Edition, Marketing Communications, Pearson Education Limited, Page 122.

  • “A successful brand is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant.

Blythe, J, 2000, 1st Edition, Marketing Communications, Pearson Education Limited, Page 133.

  • “The graphics affect the consumer’s perception of the product at least as much as the colour of the package.”

BBC bitesize http://www.bbc.co.uk/bitesize/higher/business_management/marketing/marketing_mix/revision/1/

  • “Firms modify each element in the marketing mix to establish an overall brand image and unique selling point that makes their products stand out from the competition”

Danforth, C, Has social media had a positive impact on the fashion industry, 8th April 2015, highsnobiety.com

  • “Social media has completely changed almost every facet of modern living – from the way we listen to music to our eating habits – and the fashion industry is no exception. Facebook, Twitter and Instagram’s all-encompassing takeover has seen the fashion status quo.”
  • “The internet is now so crowded that the best way to scramble to the top in order to get your content seen and liked is really no dissimilar to a traditional way of networking.”
  • “Social media has provided a complete revolution in the way that the fashion industry operates.”
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