A webzine is a magazine published electronically on the internet. A ezine is similar to the webzine however is it used for small magazines and newsletters distributed by any electronic method, for example an email. Some online magazines refer to themselves as “electronic magazines” or “e-magazines” this is to capture alternative terms and spellings in online searches. Online magazines share similar features with a blog and online newspapers.

Many large print-publishers now provide digital reproduction of their print magazine titles through different online searches for a fee. Some online publishers have begun publishing in multiple digital formats or dual digital formats – these may include both HTML version that look like traditional web pages and flash versions that appear more like traditional magazines with digital flipping of pages. Online magazines that specialise in academic subjects such as science, trade or industry are typically referred to as online journals.

The primary features of an online newspaper is subject material, whereas a printed paper only includes all the text/ news which is fit to print, as an online newspaper, due to space constraints, includes a choice of what to report – the reporters choices reveals their personal opinions, and is not necessarily objective.

Pros of a webzine:

  • Cheaper than printing.
  • High brand exposure potential throughout.
  • Greater circulation and subscription potential- global coverage.
  • Can be quite easy to make.
  • Eco- friendly.

Cons of a webzine:

  • Some people like read things physically.
  • Can be hard to read; requires zooming in and out.
  • Not indexed for search or linkable; not cross-linked to older/newer content.

Pros of Print Magazine:

  • Taken more seriously by sources.
  • Print publications tend to be more stable because their technology doesn’t change at a fast pace.
  • Its portable.
  • You don’t have to wait for pictures to download.
  • Print publications don’t have software that crashes.

Cons of Print Magazine:

  • Magazines aim for one particular target, online is able to reach all.
  • Magazines cost money whereas online is free.
  • It uses paper – therefore not eco friendly.

 

Cosmopolitan is a online magazine that I love, I think they layout is amazing yet simple and easy to read – I think how it is not overcrowded with advertisements like a lot of print magazines and webzines are. I like the fonts they use and think they use colours to catch the readers attention. The page is not over crowded with lots of things going on and there is not too much to read at once which makes the webzine look neat. By having videos and audio on their page gives webzines an advantage over print magazines as they are unable to include videos, making webzines more exciting as well as cheaper. Another great feature the webzine has is the social media section which will take you straight to the social media page if you click on the link this allows the audience to become involved through social media and they can then subscribe to their page to see updates/ news.

Growth of webzines:

“In the late 1990s, e-zine publishers began adapting to the interactive and informative qualities of the Internet instead of simply duplicating print magazines on the web. Publishers of traditional print titles and entrepreneurs with an eye to a potential readership in the millions started publishing online titles. Salon.com, founded in July 1995 by David Talbot, was launched with considerable media exposure and today reports 5.8 million monthly unique visitors. In the 2000s, some webzines began appearing in a printed format to complement their online versions.” – https://en.wikipedia.org/wiki/Online_magazine

LOGO RESEARCH:

Creating a logo for your website is vital. You need to think about the type of design font and colour this is important as it will be associated with your website – which you want to look presentable.

Logos are everywhere and many people can easily identify which logo goes with what brand. Logos are the visual component of a company’s overall brand identity. The logo will appear on websites, business cards and advertising. Therefore, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.

However, a logo should cohere well with other aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colours and document-design guidelines.

From looking through loads of different logos I learnt that a lot of big logos have a meaning behind them, for example:

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the creation story of  Adam and Eve, the bite missing from the apple also represents how Eve took a bite. I think this logo is clever and well thought.

Logo Design - CleanoveI think this logo is small and simple, the image of the coat hanger may represent fashion/ clothes and I  it is designed in a clever way enabling it to fit in with the heart making two pictures fit together in one design/ picture. I’d say this logo would be used for an aim to target young females, due to the colours and heart.

Bibliography:

Advertisements