Life in the eyes of a bouncer.

Saturday night down town can be mayhem, with thousands of drunk teens let loose in the city centre you can’t predict what the night has in store. Many parents are unaware that their child goes to nightclubs, especially when they are not legally allowed to enter the nightclub, let alone buy and consume alchohol. But with fake ID’s becoming easier for youngsters to get their hands on, this is causing more and more problems down town.

Mo Ali, 29,  is a bouncer at tank – Sheffield’s only underground house nightclub. He claims to have seen everything from, fights to people as young as 16 overdosed on drugs and even someone being stabbed. The job is risky and in some cases life threatening – not everyone has what it takes to be a bouncer.

“I don’t think people realise how scary the job can be, i’ve had people attacking me, shouting things at me and throwing things at me – the job can be really draining and can test your patience. However I love my job, the people I work with and I’ve met so many cool people”. Said Mo when asked if he enjoyed his job.

Mo has only been a bouncer at tank for 5 months, before this he was a bouncer at The Viper Rooms which is another night club in Sheffield.

When asked about the scariest moment on the job, Mo replied: “My scariest night working as a bouncer was when I got attacked, being a bouncer means you can be dealing with dangerous people – it was around 5am and I’d just finished my shift at tank I was walking to my car when I heard a group of lads shouting behind me calling me racist names, I remember being punched to the back of my head and falling to the floor whilst 3 lads kicked me before running off.”

“I wasn’t badly injured infact I was barely hurt – it was just the utter shock and realisation of how scary town can be at night.”

The three boys that attacked Mo were never caught. Teenagers need to be aware of the risks they face when getting ready for a night out, and to know what to do if something bad happens.

I asked Mo to tell me his top tips on staying safe down town for teenagers, Mo said “My first tip is to always stay together – never leave one of your friends to go home on their own, or if they need to make sure they are in a taxi and get them to ring/ text you when they’re home. Always keep your drink in your hand and never accept drinks from strangers, ive dealt with young girls getting spiked and it is not a state you want to be in. Also always make sure you have enough money to get home, keep £10 hid in your bag for the end of the night.”




Proposal (13.1.1, 13.1.2, 13.4.1)

The Sheffield College 

Natasha Kirkpatrick

Journalism and social media communications 


I will be producing a website which will include news articles, media packages, photojournalism and interviews. The content I will produce covers a range of different topics that will be targeted to an audience of 16-25 year olds, most of my content will be based around lifestyle. Throughout the 12 units I have gained many skills which will help me when producing my website, these include; writing articles suitable for different audiences, time management, using software such as InDesign, Photoshop.  I also have experience with using IMovie and muse which will help me when creating my FMP. Here is a link to previous written feature articles I have produced:

I have also gained skills from participating and conducting interviews. I have learnt how to use professional cameras and recording equipment. I can now put all my skills and knowledge I have previously learnt into making my FMP the best it can possibly be. I chose a journalistic pathway as I have a passion for writing in different styles and for different audiences.

Project Concept:

In order to complete my project I aim to produce nine pieces of multimedia content which will then be uploaded to a presentation website which will function as a digital portfolio. I have decided to use word press to produce my website on as I have been using word press for the last 2 years, and I think it will be a great way to present my work – as it is a popular website used by many. In previous work I researched and compared different website platforms such as Muse and Word press. This is a link of my work when I planned and developed my own website using this is tap and word press  –

I will be writing a production diary and an action plan in order to note down what I have produced so far and what I then need to do. My target audience will be 16-25 year olds, which means all the content I produce will be aimed to interest them – I will also be writing in a style aimed for my target audience.

I plan to write about fashion, makeup, travel and topics mostly related to lifestyle, I find these topics are what I enjoy writing about, I created articles and media packages during unit 10 on mainly lifestyle themed topics an example of this is in the link below:

In order to create my digital portfolio I will need resources such as cameras, a zoom mic, computers for editing audio and designing my website and for research. For my multimedia package I will need to take images and videos and also conduct professional interviews. I will source stories by carrying out online research and finding out information via social media/ websites and blogs. The unit 12 specialist study I completed will impact me when writing my FMP as I learnt a lot about carrying out research using primary and secondary research and it taught me how to reference properly which is vital when completing my FMP. I also need to think of all the ethical issues whilst completing my FMP, such as using content only produced by me and getting permission to use pictures/ quotes from people I may interview.


Throughout my project I will be keeping a production diary, which will be well organised and every entry I make will be dated, by keeping my diary dated it allows me to see what I have produced and what I then need to produce/plan next. Keeping it dated also helps me manage my time effectively, it will enable me to reflect and look back on the content I produce  from start to finish. In my diary I aim to include my plans, achievements, problems and feedback. Keeping my diary constantly updated is vital as it allows me to keep track of what needs to be done before the final deadline. I aim for my diary to reflect, review and summarise my progress and problems I face.

 Action plan/ Timetable:

In order to keep on track with my FMP I created a timetable to ensure I’m organised throughout the project:












I also have experience with using IMovie and muse which will help me when creating

Unit 10 – Evaluation

I am going to evaluate all the content I have produced, which include my articles, a review and blog, photojournalism and a media package. My theme for my webzine will be lifestyle. As a journalist you must be able to write stories in different ways and for a variety of audiences, for example when writing a serious news story I would need to include facts, I would have to use appropriate language and write formally, whereas writing an article that would appeal to teenagers I would maybe use slang to connect with the audience.

To source most of my stories I mainly used the internet. For my article about should marijuana be legalized the internet was very useful for gathering information and also different opinions and facts. I gathered a lot of information from the website: . I then used another source which was YouTube and watched a video on why it should and shouldn’t be legalized. The link to the video is: .

Interviewing people was an important part to my articles as it allowed me to have different opinions on the topic, which ensured my stories were not biased, I tried to interview people from my target audience, content they are interested in so they could give a valid and real answer which meant something. I chose most of my stories based on my own personal interest, for example when writing the ‘Where to go new years eve’ article, I wanted to find out myself the best place to go making me more passionate in writing the article as I wanted to find out myself.

Ensuring I met ethical standards, I made sure that any images/ videos I used were all taken by myself. The content I produced was all in my own words and I made sure the interviews were conducted professionally and had permission by the interviewees that I could include their name and what they have said in my articles.

Coming up with a topic to write about was a lot more difficult than I imagined. I planned the story before starting to write it, I think planning a story before makes everything easier as you can gather different ideas together and therefore plan and structure how to write the article. I found that the stories I could write informally and use slang were a lot easier to write and I felt more comfortable writing them as it was easier to connect with the target audience. I wanted to get balanced opinions for my stories, this would show all the different sides/ opinions my story can have. In order to think of ideas for topics, I looked on social media to see what was trending/ what celebrities were talking about, this allowed me to see what things my target audience would be interested in.

I would say my main weakness would be my interviews, I think I could have put a lot more effort into them and gained a lot more information which would have improved my articles. Another weakness was creating the video for the media package, as I struggle a lot with editing videos, I think I should have practiced a lot more in getting used to creating/ editing videos.  I would say one of my strength is writing my blog, I find it a lot easier as I can be relaxed when writing, it didn’t have to be formal therefore I could use slang and language teenagers would connect to. I would say I enjoyed writing my articles, I found it fun and interesting. I liked gathering facts, and learning new things therefore I would say this is a strength.


I think the majority of my work would be fit for publishing, If I was to do it again I would put more effort into certain things like doing my interviews and creating the video.




Focus Group

I created three questions to ask my focus group after reading my articles.

My first question was “Do you think my articles would appeal to the age range of 16-25 year olds? If so, which ones and why?” most of my peers said that they do appeal, though there could be more information and opinion pieces. They then explained how the makeup article would appeal to young girls.

My second question was “Have you learnt anything from reading any of my articles, if so what?” Everyone said yes, Liam mentioned how the makeup article taught him a lot as he’s never read anything about it. Others said how the marijuana article taught them the most, as they now know both pros and cons to the drug.

My final question was “Which article did you find most interesting and why?” The majority of the females I asked answered with how the makeup hacks were interesting and how they learnt things they never knew and how it was a personal interest and relevant to them. However others said how the marijuana article was most interesting as its relevant to how its getting legalized in the U.S.

2.1 My movie.

I have created a video about The Hillsborough College. I wanted to show the facilities the college has to offer, how the college looks inside and the overall atmosphere in the college, this may be useful to students wanting to apply/ parents wanting their child to come study at the college. I also include a short interview with some students at Hillsborough college asking their opinions of the college. I show the canteen, the corridors, some of the classroom and some of the art designs, this gives you a feel for what the college is like.

9.3.1 – Evaluate Product and production of Webzine



This is my finished product. I have stuck to a simple colour scheme which I think makes the website look more professional. I added a vibrant and eye catching background picture of a warm glowing night sky filled with bright white stars which then draw you to title of my articles as they are bold and white. I think it is vital to have the content at the top so that the audience get a taster of what the content is going to be like in the webzine. I made the colour of my tool bar a brighter pink as I thought it would appeal more to the target audience of teenage girls aged 16-24 – I also thought it would make the page eye catching and lively.

I asked Liam Rodgerson (19) a journalist student what he thought, he said “I love the background picture, the colours are striking. I think that this makes you wonder what you’re going to read. I like the social media tool bare because its modern. I would add some pictures though to make it more interesting”.

When researching I found out that a lot of people don’t like webzines was because they found them complicated and hard to read, I think that I made my webzine very easy to use and I didn’t overcrowd the page. I included a navigation bar so that users could easily use my site without getting lost as they can always press the ‘home’ button to get them back to the home screen.

Throughout the project my work/ ideas were constantly changing. I was coming up with ideas and wanting to use them, then coming up with even better idea and then wanting to use that idea instead. My ideas have developed due to research findings, looking at blogs online, looking at websites online and overall feedback from classmates/ teachers.

I looked at many artists/ cultures which really helped and inspired me throughout my production. For example when I was looking at logos I wanted a meaning behind mine, I used Apple as an example and they inspired me with the meaning behind their logo.

Throughout production I have developed many a skills such as how to actually use this is tap, as I’d never used the website before. I have gained skills in producing a website and coming up with unique and different ideas. I think the products meets its target audience of females aged 17-26, The design is very easy to use, it’s simple making it convenient for the targeted audience.

9.2.1 – Plan and Develop own Webzine

My themes are fashion, beauty and travel, I want my blogs to include fashion trends, beauty tips and hacks and the overall theme of travel and summer. My target audience is mainly teenage females aged 16-24.

I have come up with many name ideas for my website which include:

  • Bliss
  • Marshmallow
  • Starstruck
  • Pink Candy
  • Sugar Glow

I received opinions from my classmates on the names  chose; Liam said “I think Starstruck stands out to me the most, its funky and would be a nice name for a website”

Holly and Stacey both agreed that Marshmallow was the best name they mentioned “For a fashion and beauty magazine this name sounds cute and draws the readers attention”

Personally the names I liked most were Sugar Glow and Marshmallow and after receiving the feedback from Holly and Stacey I settled on Marshmallow, I think the name is quirky and would appeal to my target audience of females aged 16-24.




Before getting to the final product I tested out many different themes to see which I liked best and also which best suited my articles. I then added different widgets so I could see the ones that best fitted in the webzine. As my webzine is targeted at a young audience, I need to make sure it is easy to use – in order to do this I only had one menu bar which featured my articles so that the users would be able to find my articles easily. I added a hover tool which made a purple box appear around the ‘articles’ tab when the mouse went over it, making it look like this:


I then found a theme I thought looked best for my final webzine. It was a simple modern looking theme which I believe will appeal to my target audience. I added a back ground picture of a night sky -which you can see on the picture above. I thought the stars were calm and relaxing, with the colours making it vibrant and eye catching. I experimented with different fonts and decided I wanted a simple and bold font.


I looked at the composition of the navigation bar seeing whether it best fitted at the middle, left or right – I decided to have the navigation bar to the left as I found it looked neat with it being just above the title.


I added my social media interaction bar to the right of my website making it opposite to my navigation bar. I could either choose to display them as buttons that you press and open or have them already visible on the homepage.  I decided to have them already visible on the homepage because it would make it easier for the users plus it looked neat and tidy.

My final website:









9.1.2 Interpretation of Research and Intended Use

A webzine is usually aimed at a specific target audience. My target audience for my webzine is teenagers aged 17-26. My themes will be fashion, beauty and travel. I intend for my webzine to have an inspirational effect on the audience, I hope the audience learn from my blogs and overall enjoy reading them. I am going to make my webzine on this is tap, I think this is tap is a really easy website to use for myself due to the basic features I also chose to use this is tap with my audience in mind, as the website is not complicated and so the audience can read my blogs easily without any complication.

From doing research about webzines I have learnt that all the small factors that make a webzine are really important, such as the logo, navigation and favicon – these all make a webzine more interactive for the user. Webzines are used a lot more than print magazines nowadays due to webzines being cheaper, regularly updated and eco friendly, so making the webzine look good to the user is vital. After research I have noticed that a lot more younger people tend to use webzines more – so when creating my webzine I will make sure it appeals to a younger target audience.

When creating the logo for my webzine, I want it to stand out yet look simple and effective. After looking through other logos like Apple I found out that the logo has a hidden message behind it. I want my logo to be remembered so therefore I might use bright colours or make it bigger than most logos.

A lot of people complain that webzines are difficult and confusing to use, In order to prevent this from happening I will make my webzine neat and clear and not overcrowd it with too much writing or pictures. I will make it easy to navigate so the users can make their way around the webzine efficiently and overall enjoy it.

9.1.1 – Characteristics of a webzine

A webzine is a magazine published electronically on the internet. A ezine is similar to the webzine however is it used for small magazines and newsletters distributed by any electronic method, for example an email. Some online magazines refer to themselves as “electronic magazines” or “e-magazines” this is to capture alternative terms and spellings in online searches. Online magazines share similar features with a blog and online newspapers.

Many large print-publishers now provide digital reproduction of their print magazine titles through different online searches for a fee. Some online publishers have begun publishing in multiple digital formats or dual digital formats – these may include both HTML version that look like traditional web pages and flash versions that appear more like traditional magazines with digital flipping of pages. Online magazines that specialise in academic subjects such as science, trade or industry are typically referred to as online journals.

The primary features of an online newspaper is subject material, whereas a printed paper only includes all the text/ news which is fit to print, as an online newspaper, due to space constraints, includes a choice of what to report – the reporters choices reveals their personal opinions, and is not necessarily objective.

Pros of a webzine:

  • Cheaper than printing.
  • High brand exposure potential throughout.
  • Greater circulation and subscription potential- global coverage.
  • Can be quite easy to make.
  • Eco- friendly.

Cons of a webzine:

  • Some people like read things physically.
  • Can be hard to read; requires zooming in and out.
  • Not indexed for search or linkable; not cross-linked to older/newer content.

Pros of Print Magazine:

  • Taken more seriously by sources.
  • Print publications tend to be more stable because their technology doesn’t change at a fast pace.
  • Its portable.
  • You don’t have to wait for pictures to download.
  • Print publications don’t have software that crashes.

Cons of Print Magazine:

  • Magazines aim for one particular target, online is able to reach all.
  • Magazines cost money whereas online is free.
  • It uses paper – therefore not eco friendly.


Cosmopolitan is a online magazine that I love, I think they layout is amazing yet simple and easy to read – I think how it is not overcrowded with advertisements like a lot of print magazines and webzines are. I like the fonts they use and think they use colours to catch the readers attention. The page is not over crowded with lots of things going on and there is not too much to read at once which makes the webzine look neat. By having videos and audio on their page gives webzines an advantage over print magazines as they are unable to include videos, making webzines more exciting as well as cheaper. Another great feature the webzine has is the social media section which will take you straight to the social media page if you click on the link this allows the audience to become involved through social media and they can then subscribe to their page to see updates/ news.

Growth of webzines:

“In the late 1990s, e-zine publishers began adapting to the interactive and informative qualities of the Internet instead of simply duplicating print magazines on the web. Publishers of traditional print titles and entrepreneurs with an eye to a potential readership in the millions started publishing online titles., founded in July 1995 by David Talbot, was launched with considerable media exposure and today reports 5.8 million monthly unique visitors. In the 2000s, some webzines began appearing in a printed format to complement their online versions.” –


Creating a logo for your website is vital. You need to think about the type of design font and colour this is important as it will be associated with your website – which you want to look presentable.

Logos are everywhere and many people can easily identify which logo goes with what brand. Logos are the visual component of a company’s overall brand identity. The logo will appear on websites, business cards and advertising. Therefore, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers.

However, a logo should cohere well with other aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colours and document-design guidelines.

From looking through loads of different logos I learnt that a lot of big logos have a meaning behind them, for example:

The Apple logo represents the forbidden fruit from the “Tree of Knowledge” in the creation story of  Adam and Eve, the bite missing from the apple also represents how Eve took a bite. I think this logo is clever and well thought.

Logo Design - CleanoveI think this logo is small and simple, the image of the coat hanger may represent fashion/ clothes and I  it is designed in a clever way enabling it to fit in with the heart making two pictures fit together in one design/ picture. I’d say this logo would be used for an aim to target young females, due to the colours and heart.


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